If you’re a health, wellness, or supplement brand on Shopify, your email revenue depends on the right Klaviyo flows for wellness brands. In this guide, I’ll show you the 5 high-converting Klaviyo flows I used to help my clients generate over $200k in email revenue — and how you can implement them in under a week.
A free guide by Sera, Co-Founder @ Devaland.com — helping wellness brands grow email revenue with Klaviyo smart automation.
Proven Klaviyo Flows for Wellness Brands
Real results from wellness brands using smart Klaviyo automation
Why Most Wellness Brands Fail at Email Automation
Many wellness brands make the same mistake: they use Klaviyo like a broadcast tool — sending discounts and promotions — instead of building trust and guiding customers to results.
But customers buying CBD, supplements, or skincare need education, consistency, and reassurance before they buy again.
The brands that win are the ones that use Klaviyo to:
- Educate new buyers with onboarding sequences
- Automate replenishment for recurring revenue
- Build loyalty through value-driven content
These aren’t complex flows — they’re simple, behavior-based sequences that turn first-time buyers into repeat customers. Let’s dive into the 5 that deliver real results.
1. The 5-Day “Welcome & Educate” Sequence
Result: 68% increase in 30-day retention
Instead of leading with a discount, top wellness brands educate first — then offer value.
- Day 1: “Welcome + How to Use Your Product”
- Day 2: “Customer Story: How This Changed Their Routine”
- Day 3: “Tips for Best Results”
- Day 4: “Why Consistency Matters”
- Day 5: “Your First Offer (10–15% off)”
Why it works: Builds trust before selling — perfect for CBD, supplements, and skincare.
2. Post-Purchase Replenishment Flow
Result: 41% reorder rate for a CBD brand
For products used daily, customers forget to repurchase — automate the reminder.
- Trigger: 28 days after purchase
- Email: “Your bottle is likely running low…”
- Offer: 15% off + free guide (“How to Maximize Results”)
Perfect for: Vitamins, gummies, pet CBD, skincare serums.
3. Browse Abandonment Flow
Result: 12% conversion from non-buyers
People browse but don’t buy — remind them with social proof.
- Trigger: Viewed product >60 seconds, no purchase
- Email: “Still thinking about [Product]?”
- Add: “1,200+ customers use this daily” or “Top seller in your category”
Pro tip: Use dynamic product blocks in Klaviyo.
4. Win-Back Flow for Inactive Subscribers
Result: 23% reactivation rate
Don’t let past customers go cold — bring them back with care.
- Target: No purchase in 90+ days
- Email: “We miss you — here’s 20% off your next order”
- Add: “Your last order was [Product] — still using it?”
Bonus: Ask for feedback — turns churn into insight.
5. Subscription Onboarding Flow
Result: 85% retention at 3 months
Subscribers churn if they don’t see results — guide them to success.
- Day 1: “Welcome to Your Monthly Wellness Box”
- Day 3: “How to Maximize Results”
- Day 7: “Join Our Private Community”
- Day 14: “How’s it going?” (reply-to-lead personalization)
Key: Make them feel supported — not just billed.
How to Use This Guide
This isn’t just theory — these are klaviyo flows for wellness brands I’ve implemented for 30+ DTC brands. Here’s how to get results:
- Pick 1 flow to implement this week (start with Welcome or Replenishment)
- Use the timing & copy as a template
- Track retention over 30 days
- Book a free audit if you want me to help set it up
Small changes = big results. The brands that win are the ones that act.
Bonus: Klaviyo Flow Audit Checklist
Ask yourself:
- Is your welcome series educational, not just promotional?
- Do you follow up after the first purchase?
- Are you automating replenishment for repeatable products?
- Do you have a win-back flow for inactive customers?
- Are your segments based on behavior (not just tags)?
Want me to audit your Klaviyo flows?
Book a free 15-minute strategy call — no pitch, just one quick win.
Book Your Free AuditSera, Co-Founder @ Devaland Marketing Agency | www.Devaland.com