How Our Klaviyo Email Marketing Automation Scaled a Natural Oral Care Brand’s Revenue by 556%
This case study explores how we leveraged our Klaviyo email marketing automation to significantly increase revenue for a Shopify-based eCommerce store specializing in natural oral care products. By implementing our advanced automation flows, optimizing campaigns, and improving subscriber acquisition, we achieved a 556% increase in attributed revenue from email marketing in just three months of working together.
Challenges
Before working with us, the store was relying primarily on basic email campaigns with minimal automation. Their total revenue was strong, but email’s contribution was underperforming at just 1.71% of total revenue.
We decided they needed a strategy that could:
- Increase customer engagement and retention
- Boost abandoned carts and browse recovery conversions
- Improve email list growth
- Maximize revenue from both one-time and repeat customers
Our Strategy
To solve these issues, we implemented a data-driven email marketing system focusing on flows, campaigns, and list-building tactics:
Key Performance Metrics Before Working with Us
Before Our Implementation (Nov 1 – Nov 30, 2024)
- Total Revenue: $1,343,517.80
- Attributed Revenue (Email): $22,967.80 (1.71% of total)
- Campaign Revenue: $15,772.10 (68.67%)
- Flow Revenue: $7,195.70 (31.33%)
- Email Revenue Share: 100%
- Per Recipient Revenue: $0.11
- SMS Revenue: $0.00
After Our Implementation
- Total Revenue: $1,165,131.52 (23% growth from the previous period)
- Attributed Revenue (Email & SMS): $150,520.40 (12.92% of total, a 556% increase from the previous)
- Campaign Revenue: $99,750.12 (66.27%)
- Flow Revenue: $50,770.28 (33.73%)
- Email Revenue Share: 98.35%
- Per Recipient Revenue: $0.13 (18% increase)
- SMS Revenue: $2,487.54 (New implementation)
What We Implemented
- New Automated Flows Implemented:
- Welcome Flow
- Abandoned Checkout Flow
- Sunset Unengaged Subscribers Flow
- Browse Abandonment Flow
- Feedback Flow
- Abandoned Cart Flow
- Customer Winback Flow
- New Customer Flow
- Repeat Customer Flow
- Campaign Strategy:
- 15 campaigns per month:
- 9 designed emails
- 6 plain-text emails
- Focused on personalization, segmentation, and high-converting copy.
- 15 campaigns per month:
- New Popup Form:
- 6% submission rate
- 8,000 new subscribers per month
- Increased engagement and list growth.
Impact Analysis
✅ 556% increase in attributed revenue from email & SMS marketing
✅ Flows contributed $50,770.28 (33.73% of total email revenue) compared to $7,195.70 previously.
✅ Campaign revenue increased from $15,772.10 to $99,750.12 (6x growth).
✅ New popup led to substantial list growth (8K new subscribers per month).
✅ The Introduction of SMS brought in an additional $2,487.54 in revenue.
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🏆 Breaking News. We are Proud to Announce:
✅ New York Weekly published an article about our Company:
Marius Andronie, Founder of Devaland Marketing Agency: Driving Growth in High-Tech Automation Marketing
✅ Also, our company won the Stellar Business Award as The Best Marketing & Automation Agency in the USA, UK, and Australia.